Describe your business.
We offer certification programs in personal styling and image consulting.
How has your business expanded?
I have been an image consultant in the United States and Canada since 2006. I started in Las Vegas. Within our first year, we were training in Canada. Within five years, we started working with major hotels. We started by working one on one with clients, but now we work with companies doing major overhauls. This year, we opened a training school, the Style Psychology Academy.
What is the Style Psychology Academy curriculum based on?
Our first semester is dedicated to one’s own personal beauty and style. Students discover how their style affects their life. This is the psychology of style.
The second semester is the technical part of style and image. We educate on fabric, cuts, patterns, styles, textures, colors, body types and personality types. This is how to build a wardrobe for people based on who they are, their personality type and what types of garments will best fit their body type and lifestyle.
In the third semester, students receive the tools and education they need to build a thriving business.
What does it mean to be an image consultant?
Personal image consultants help develop a person’s style to create success in business or personal relationships.
How do you help clients overcome image insecurities?
We have belief-releasing techniques. Many beliefs people have about the way they look didn’t come from themselves. They were thoughts or ideas they picked up from someone around them. We help them see the truth of who they are.
How has your business changed over the years?
We continue to offer more services. When I first started, it was personal shopping and closet audits. Now we offer travel wardrobe planning, which is a huge stress relief for many, as well as wedding coordination. We also offer many online consultations, which before the age of technology, we did not do.
Who are your customers?
Our women are typically between 30 and 55. These are usually women in transition, who are looking for a job, changing jobs, starting a new career, getting a divorce, looking for love or retiring. For men, our demographic is between 40 and 65, usually looking to advance their career or attract a lady. Our clients’ household income ranges from $50,000 to over $1 million.
What is the hardest part about doing business in Las Vegas?
The business professional pool here is smaller then most metropolitan cities. The challenge is giving them a professional look they will look good and be comfortable in when it’s 117 degrees outside.
What is the best part about doing business here?
You can get East Coast, West Coast and European styles all in one city. The variety of our shopping is bar none.